Marketing Authorization Holder

A natural person, a limited business, or another entity like a partnership or charity may be the MAH. Marketing of the product is the responsibility of the MAH holder. The MAH is still legally liable even after designating a representative, such as a local agent or designated distributor. 

The MAH serves as the main point of contact for the business producing or distributing the product and the regulatory bodies. In addition to answering regulatory questions and supplying any needed data or documentation, they oversee submitting applications for marketing authorization. 

Generally, marketing, sales, and distribution rights for the product are owned by the MAH. They oversee the product’s marketing, price, distribution contracts, and other commercial factors. 

The MAH, an organization takes over the product’s legal liability. This covers accountability for any injury or unfavourable outcome resulting from using the product.